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    您所在的位置是: 首頁 > 市場與網絡 > 雪茄煙

    魯產雪茄歷史

    山東,被認為是“東方雪茄的原生地”。雪茄煙傳入中國的時間尚無確鑿記述。不過中國雪茄的種植與生產的百年歷史源自山東是有據可查的。早在清朝光緒年間,山東的雪茄煙葉種植與雪茄生產就已開始。1903年,山東兗州建立中國第一家雪茄煙廠,成為中國規模制造雪茄的開山鼻祖。山東全葉卷雪茄從1910年代到整個1930年代曾長期行銷歐、美、日本和東南亞的十幾個國家,在國際市場為“東方雪茄”建立了品類地位。

    魯產雪茄與《官場現形記》

    早在清朝光緒年間,山東的雪茄煙葉種植與雪茄生產就已開始。據史料記載,當時青島一帶很多官員在酒樓等娛樂場所內模仿洋人抽吸雪茄,并以此作為權利的象征。 晚清四大譴責小說之一的《官場現形記》中,記述了當時青島一帶就已經出現了“雪茄”這個中文名字,第五十二回寫道:“尹子崇一見洋人來了,連忙滿臉堆著笑,站起身拉手讓座,又叫跟班的開洋酒,開荷蘭水,拿點心,拿雪茄煙請他吃。”

    兗州雪茄與所煙

    兗州雪茄古稱“所煙”,皆因所用煙葉多為本城皇城園地種植的“所煙”而得名。“所”即明代朱元璋第十子魯王朱檀宮廷之屠宰所,歷三百年,此地土地肥沃,種植的土煙葉大肥厚含油分多,成熟后鮮煙葉摘下晾曬片刻即可燃吸,久曬呈棗泥色,燃后,灰白火亮,其香味濃郁,在清代曾以貢品進貢朝廷。其中 “桂花”、“榮花”雪茄均為貢品,也最為著名。

    1903年(光緒二十九年),山東兗州人趙仰獻創辦中國第一家雪茄廠——琴記雪茄煙廠。1909年,山東兗州出產的全葉卷型雪茄出口歐洲,開啟了中國雪茄行銷三大洲的東方雪茄時代。

    魯產雪茄品牌發展現狀

    山東中煙雪茄煙中心以“健全品類、高端引領、發展中高端、對外合作、創新模式、構建網絡、強化終端、規范運作”為雪茄煙發展戰略,加強品牌培育力度,積極創建具有魯產雪茄特色的中式雪茄文化,深入研究中式雪茄煙技術,形成具有魯產特色的中式雪茄煙。

    煙葉

    近年來山東中煙采購了大批多米尼加優質煙葉,魯產雪茄目前的煙葉已經全部或大部分采用多米尼加煙葉,極其充裕的煙葉儲備保證了魯產雪茄品質的卓越與穩定。同時山東中煙通過深入開展國際技術合作,快速提升了魯產雪茄工藝技術體系,為提高山東中煙雪茄工藝水平提供了有力的技術支持。

    工藝

    山東中煙深入開展工藝研究,逐步形成了魯產雪茄工藝技術體系。一是初步形成了以原料發酵、深度加工、特色處理等重點工序為基礎的技術體系。二是通過與墨西哥圖倫特公司的技術交流,提升雪茄工藝技術水平;三是積極開展了與荷蘭AGIO、PMB等公司設備選型技術交流,與環球煙葉巴西雪茄公司的技術交流等,為提高山東中煙雪茄工藝水平提供了技術支撐。

    組織機構

    山東中煙雪茄煙中心,具備全面完善的營銷、研發、生產和內部管理團隊,功能健全、統籌高效、運行通暢,為魯產雪茄的快速發展夯實了穩固基礎。

    品牌架構

    泰山品牌擁有“巔峰”、“戰神”、“闊佬”、“時尚”、“巴哈馬”、“豹”6個系列產品,18款產品,囊括了手工大雪茄、機制雪茄、迷你雪茄、微型雪茄四個品類。

    獎項成就

    2013年第二屆中國雪茄文化節上,泰山雪茄一舉奪得“最佳復雜度獎”和“最完美獎”兩項大獎。2015年第四屆中國雪茄文化節上,“泰山”品牌獲得“明日之星”大獎,“泰山(巔峰5號)”獲得“中國最受青睞的雪茄”大獎。“將軍(戰神)”雪茄被著名雪茄雜志《逍遙客》評為最具潛力中式雪茄第一名。

    2016年“泰山”、“將軍”手卷大雪茄在全國市場份額達到28%,總銷量居全國第二,增幅位居全國第一。魯產雪茄逐步形成以高檔雪茄煙為龍頭,中檔雪茄煙為基礎的國產雪茄煙產品體系。

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